"Nobody reads ads. People read what interests them. Sometimes it's an ad."
— Howard Gossage
Who is a Copywriter?
Copywriters are the craftsmen of words and write words that help sell or promote a product, service or an idea. They write ad copies, slogans or copy that drive ad campaigns, instructions on products and write messages that inform and educate. They also write scripts for audio visuals and speeches and infomercials.